Project Type
Academic project (BMCC)
Overview
This project aimed to create an animated social media campaign that promotes the idea that clean eating has a direct impact on mental clarity and physical wellness. I chose to work with the opinion: "Processed food and sugar is killing you. Clean eating will drastically increase your mental and physical well-being." The deliverables included three animated GIFs formatted for Instagram and a full written caption, developed as part of a one-week design sprint focused on communication strategy, design consistency, and storytelling through motion.
Project Type
Academic project (BMCC)
Industry
Multimedia Design / Social Media
Service
Social Media
Graphic Design
Motion Design
Duration
1 Week
The Challenge
The challenge was to convey a strong, potentially polarizing opinion in a way that feels encouraging and solution-driven—not overwhelming or guilt-based. I also needed to maintain visual consistency across all three GIFs while ensuring each conveyed a step of the message clearly.
The Solution
I designed three animated posts: The first introduces the negative effects of processed food and sugar. The second and third offer uplifting visuals and positive language to encourage a shift toward clean eating.
Using motion design, visual metaphors (such as glowing brains, active figures, and nature tones), and a cohesive caption and hashtag strategy, I delivered a mini-campaign that could live on social platforms and contribute to meaningful wellness messaging.
PORTFOLIO
Next Stop Anywhere
Next Stop Anywhere
Next Stop Anywhere
Graphic Design
Video Production
Motion Graphics
Social Media
Post-Production
Stall Street Journal
Stall Street Journal
Stall Street Journal
Branding Identity
UI / UX
Graphic Design
Poster Design
Mixed Media