Project Type
Client Project

Overview
In 10 weeks, our student CCL club team aside with the Students Affair Office turned BMCC’s bathroom‐stall newspaper into a vibrant print-to-digital experience. We created bold posters with a single scannable QR code that sends students to a mobile-first webtoon offering two paths: an “Info Comic” with clear, step-by-step guides and a parallel “Story Comic” that delivers the same information through a more visual, narrative format. To keep the campaign top-of-mind, we also produced collectible QR-linked cards (alongside stickers, promotional videos, social media and other merch) that students can carry and scan for instant access to campus support services.
Project Type
Client Project
Industry
Higher Education / Student Affairs
Service
Branding Identity
UI / UX
Graphic Design
Content
Mixed Media
Duration
10 Weeks
The Challenge
Low visibility & time constraints: Traditional SSJ was too text-heavy and placed too high to capture busy students. Diverse student body: BMCC’s 20.000 students span 155 countries, 111 languages, 50% first-gen, 50% below poverty—requiring truly inclusive, accessible design. Seamless print→digital journey: Hook a student in 5 seconds on a stall, then guide them via QR into deeper content. Consistent identity: Unite print, web, social, and video under one cohesive SSJ “universe.”
The Solution
Visual Identity & Icons New “Stall Street Journal” graffiti-meets-smartphone logo. Interchangeable app icons and event-themed variants. Print Posters Four bold layouts featuring minimal headlines, teaser art, and a single, scannable QR code.
Credits: BMCC Career Connected Learning Club Executive Production: Susan Stratton Mentors: Christopher Stein / Josue A. Advincola / Kim M. Williamson Creative Direction: Nina Pateishvili / Kevin Alarcon Graphic Design: Kevin Alarcon / Antoine Claustres / Yeimilee Marcano / Marcus Morales / Anthony Galente Writing: Kevin Alarcon / Devon Sawyer Character Design : Sara Montanez / Litzy Tapia UI UX Designer: Antoine Claustres
PORTFOLIO
Next Stop Anywhere
Next Stop Anywhere
Next Stop Anywhere
Graphic Design
Video Production
Motion Graphics
Social Media
Post-Production
The Smart Derma Roller
The Smart Derma Roller
The Smart Derma Roller
Problem Solving
Research & Development
Product Design








