Project Type
Client Project
Overview
In 10 weeks, our student CCL club team aside with the Students Affair Office turned BMCC’s bathroom‐stall newspaper into a vibrant print-to-digital experience. We created bold posters with a single scannable QR code that sends students to a mobile-first webtoon offering two paths: an “Info Comic” with clear, step-by-step guides and a parallel “Story Comic” that delivers the same information through a more visual, narrative format. To keep the campaign top-of-mind, we also produced collectible QR-linked cards (alongside stickers, promotional videos, social media and other merch) that students can carry and scan for instant access to campus support services.
Project Type
Client Project
Industry
Higher Education / Student Affairs
Service
Graphic Design
UX & Web Design
Animation & Motion Graphics
Content
Mixed Media
Duration
10 Weeks
The Challenge
Low visibility & time constraints: Traditional SSJ was too text-heavy and placed too high to capture busy students. Diverse student body: BMCC’s 20.000 students span 155 countries, 111 languages, 50% first-gen, 50% below poverty—requiring truly inclusive, accessible design. Seamless print→digital journey: Hook a student in 5 seconds on a stall, then guide them via QR into deeper content. Consistent identity: Unite print, web, social, and video under one cohesive SSJ “universe.”
The Solution
Visual Identity & Icons New “Stall Street Journal” graffiti-meets-smartphone logo. Interchangeable app icons and event-themed variants. Print Posters Four bold layouts featuring minimal headlines, teaser art, and a single, scannable QR code.
Mobile & Web UX Scroll Comics webpages Info Comic: highlights Co-Curricular Transcript benefits in a vertical scroll. Story Comic: episodic characters (Tina, Lucy, Juno + I/O) into an original students-oriented story. Expanded Media Collectible cards & stickers that QR-link back to the site. Merch: keychains, buttons, hoodies. And More!
