Project Type
Rebrand Proposal - BMCC Students Affairs Office
Overview
In 12 weeks, our CCL student team alongside BMCC’s Student Affairs Office transformed the traditional Stall Street Journal into a vibrant print-to-mobile communication ecosystem designed to better connect students with campus resources, events, and support systems. The project combined editorial branding, collectible promotional assets, social media, mobile-first storytelling, and QR-driven experiences into one scalable cross-platform campaign. Working alongside a multidisciplinary team of 40+ creatives, I contributed to the project’s UI/UX direction, mobile-first engagement flow, visual systems, and cross-platform communication design.
Project Type
Rebrand Proposal - BMCC Students Affairs Office
Industry
Service
Branding Identity
UI / UX
Graphic Design
Mixed Media
Visual Storytelling
Duration
3 months
The Challenge
Low visibility & time constraints: Traditional SSJ was too text-heavy and placed too high to capture busy students. Diverse student body: BMCC’s 20.000 students span 155 countries, 111 languages, 50% first-gen, 50% below poverty—requiring truly inclusive, accessible design. Seamless print→digital journey: Hook a student in 5 seconds on a stall, then guide them via QR into deeper content. Consistent identity: Unite print, web, social, and video under one cohesive SSJ “universe.”
The Solution
Visual Identity & Icons New “Stall Street Journal” graffiti-meets-smartphone logo. Interchangeable app icons and event-themed variants. Print Posters Four bold layouts featuring minimal headlines, teaser art, and a single, scannable QR code.
Credits
BMCC Career Connected Learning Club Executive Production: Susan Stratton Mentors: Christopher Stein, Josue A. Advincola, Kim M. Williamson Creative Direction: Nina Pateishvili, Kevin Alarcon Graphic Design: Yeimilee Marcano, Marcus Morales, Anthony Galente, Antoine Claustres, Kevin Alarcon Mockup Design: Litzy Tapia, Yailenis Rodriguez, Rosalie Ascher Writing: Kevin Alarcon, Devon Sawyer Character Design : Sara Montanez, Litzy Tapia UI UX Designer: Antoine Claustres Presentation Design: Nashiem Johnson
