Project Type
Student Project
Overview
This project focused on highlighting Neulis, a typeface designed by Adam Ladd, by crafting a visually engaging type specimen booklet. Using InDesign and Photoshop, I explored the font's properties, creating compositions that combined informative and decorative elements.
Project Type
Student Project
Industry
Typography / Print
Service
Print Design
Typography
Duration
3 Weeks
The Challenge
The challenge was to balance clear, informative typographic content with strong visual aesthetics to effectively demonstrate Neulis’s versatility. It was crucial that the design resonated with graphic designers, the primary audience for a type specimen.
The Solution
I designed the layout in InDesign, selecting complementary colors to enhance Neulis’s empathetic mood. A mockup in Photoshop was created for final presentation, emphasizing the font's role in both functional and decorative contexts.
The booklet successfully demonstrated Neulis’s versatility and unique style, receiving positive feedback for its cohesive design and engaging presentation. Credits: Neulis typeface by Adam Ladd – accessed through Adobe Fonts and used under Adobe’s standard licensing terms.
