Project Type
Student Project
Overview
This project focused on reproducing and reimagining the design of a National Geographic book. The goal was to modernize the book’s cover and table of contents while retaining the brand’s legacy of high-quality visuals and storytelling. I conducted an in-depth analysis of the brand’s typography, grid system, and layout elements, resulting in a refreshed design aligned with National Geographic's commitment to exploration and nature.
Project Type
Student Project
Industry
Layout / Print
Service
Layout Design
Branding
Duration
4 Weeks
The Challenge
The primary challenge was to modernize National Geographic’s iconic design elements without losing the brand's historical significance and global recognition. Additionally, the redesign required balancing a clean, minimalistic aesthetic with the vibrancy and complexity of the imagery.
The Solution
The redesigned visual identity for National Geographic modernized its branding with a refined grid system, elegant typography, and vibrant imagery. This approach balanced branding consistency with contemporary design, creating a refreshed look that highlights the brand’s commitment to exploration and nature.
The redesigned book cover and table of contents achieved a modern and engaging visual identity, successfully reflecting National Geographic’s dedication to exploring and documenting the wonders of the natural world. This project demonstrated my ability to balance branding consistency with innovative design techniques, receiving positive feedback for its clarity and aesthetic refinement.
