Project Type
Student Project
Overview
Gosh Comics! is a 34-year-old comic book library in London offering a vast collection of comics, graphic novels, and visual media to customers of all ages. The project aimed to redesign the brand identity while maintaining its core values of enthusiasm, inclusiveness, and trust. This included creating new logo designs, visual elements, and touchpoints to enhance the customer experience and expand the brand’s appeal to a modern audience.
Project Type
Student Project
Industry
Retail / Branding
Service
Brand Identity
Graphic Design
Touchpoint Design
Duration
3 Weeks
The Challenge
The existing branding of Gosh Comics! lacked modernity and did not fully reflect its wide-ranging, dynamic offerings or the company’s core values of inclusiveness and passion for visual media. The challenge was to develop a bold and modern identity while keeping the brand approachable and trustworthy for all age groups.
The Solution
The branding solution for Gosh Comics! featured three bold logo concepts reflecting its vibrant and inclusive personality. From modern lettermarks to playful mascots, the designs ensured versatility across applications like storefronts, billboards, and business cards, creating a cohesive and approachable identity that fosters trust and engagement.
The redesigned brand identity successfully captured Gosh Comics!’ vibrant and inclusive personality. The touchpoints added a cohesive and memorable experience, reinforcing Gosh Comics! as a modern and welcoming comic book library in London.
